Marketing and stuff

I'm reading a good book these days called "The Marketing Mavens" by Noel Capon. It is a pretty good book and it is based on the premise that very good marketing companies are really tuned into the markets they serve ( and don't serve) as well as letting Marketing Departments really drive business ( instead of just sending out newsletters).

This is a hard concept to grab since I work for a big multinational chemical company. We don't seem to embrace this concept very well. I'm going to do some benchmarking after I finish the book and hopefully we can adopt some of these concepts.


That's it for now...

The time sure has flown by!

I had been so excited to finally finish my MBA and get some free time that I seem to have filled it back up again! Family activities have consumed a large portion now as I had certainly cut back on them to get thru school and get all my work done.

Now I've got a new position at work and it has consumed the remainder of that "free" time again. ( OK that and the new kitchen table and storage bench system I'm building!). Did I mention woodworking is one of my hobbies?

Well anyway, I'm going to try and resume posting again.