What I discovered was a tremendous disconnect between our strategic marketing folks and the sales folks - what a car wreck.
So I set about benchmarking this little divide and found that it exists almost everywhere. That struck me as very unusual as I feel sales and marketing are two very close departments. In some companies, they are the same department.
I'll be researching this issue more in the weeks to come. Right now I'm reading "On Marketing" - great stuff.
2 comments:
Sadly, this is a common problem - different paradigms and different language. Each party not listening, understanding or even respecting to the other. Sometimes even their objectives are not aligned.
Thanks for the comment. I do think that sales and marketing should be part of the same department but sadly that is not the case...
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